UK wine market data produced by Mintel, a leading market research company, reveals strong potential for English wine at a time when consumers are embracing lower alcohol wine, a key factor in much English production.
While accounting for a fraction of the total market value, English wines have seen significant growth in recent years with sales estimated to be up to £25 million, an increase of over 50% in value and 25% in volume on the previous year. There is a high level of enthusiasm among wine buyers to try wines from many different countries (72%), notes the company, and English wine has been one of the main beneficiaries of this open-mindedness, with 56% of consumers more open to trying English wine than in the past. Improving quality perception has played a role in this, as one in two (52%) agree that English wines have improved in quality.
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Photo: Mykal Shaw