UK wine market data produced by Mintel, a leading market research company, reveals strong potential for English wine at a time when consumers are embracing lower alcohol wine, a key factor in much English production.
While accounting for a fraction of the total market value, English wines have seen significant growth in recent years with sales estimated to be up to £25 million, an increase of over 50% in value and 25% in volume on the previous year. There is a high level of enthusiasm among wine buyers to try wines from many different countries (72%), notes the company, and English wine has been one of the main beneficiaries of this open-mindedness, with 56% of consumers more open to trying English wine than in the past. Improving quality perception has played a role in this, as one in two (52%) agree that English wines have improved in quality.
Read the rest of this story in our newsletter of October 1st, 2012. If you are not yet receiving our FREE newsletter, either register on our home page or contact jg@ukvine.com.
Photo: Mykal Shaw
