In collaboration with brand creation specialists Studio Parr, Plumpton College is offering students the chance to contribute to the design of the new labels for its Rock Lodge and single varietal ranges of still wines, giving them even more involvement in Plumpton wine production. This year’s competition saw entrants choose from two separate briefs. The Rock Lodge blends (Rock Lodge White, Rosé and Red) required a design to give the wine a sense of place, inspired by the vineyard. The single variety (for this year, ‘Bacchus’) design brief focused on the craftsmanship and beauty of detail, requiring a more muted colour palette to reflect the premium quality of the range.
Commenting on the redesign and increased student involvement, Chris Foss, Manager of the Wine Division, said: “Via the launch of this new competition we aim to further establish Plumpton College as a centre of excellence, and promote our new brand values of quality, enthusiasm and innovation. With the evident success of the English wine industry, we need to attract more students into the sector, and involve them in all aspects of wine production, including business and branding.”