Third time lucky for UK wine growers at Fruit Focus 2010

Grape growing will form a centrepiece of this summer’s Fruit Focus 2010 as industry experts look at the importance of markets, consumer spending behaviour and produce quality to UK wine growers.

For the third year, organisers will stage the ‘Vines to Wines’ segment of the fair to address core themes for the UK wine sector.

“This is the first business to business technical event for the viticulture industry in the UK. It brings together all those involved in the growing, production, distribution and sales of still and sparkling wine in the UK. It is targeted at both existing growers and wineries and also newcomers,” says event organiser Jon Day of Haymarket.

In partnership with the United Kingdom Vineyards Association (UKVA) and English Wine Producers (EWP), the trade fair “stimulates, encourages and explores the latest technical developments and business opportunities for wine production”, said Day.

Products, advice and services to be showcased include: new grape varieties; crop protection; fertilisers and nutrition; viticulture equipment; vineyard management; winemaking and wine quality; product development; winery design; and sales and marketing.

Day is keen to promote the programme of seminars to be held at the fair. As ukvine was going to press, the actual titles of the seminars had yet to be finalised.

In the first two fairs, seminar titles included: routes to markets for growers and the approach to take with local independents and supermarkets; the UK accreditation process, auditing to ISO2001 standard; the UK Wine Market – changes, key issues, new opportunities; setting up a winery – what are the important costs and considerations; and, producing grapes for sale – what the winemaker wants.

Day said: “For 2010, the titles have yet to be finalised but we are having a Vines to Wines Question Time which will be chaired by Roger Marchbank, UKVA deputy chairman, with three panelists to answer any range of questions from existing growers and newcomers to the industry.”

There will also be a seminar session on the English sparkling wine market which will look at the place of English sparkling wine in the UK wine market as the volume of sparkling wine is set to overtake still wine in the next couple of years.

Fruit Focus 2010 was held at East Malling Research, Kent, on 21st July 2010.

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