The Apprentice kicked off a media buzz around English wines in its latest series and it’d be great to keep this momentum going.
Rachel Child, wine PR
A survey on whether English wine deserves a River Cottage/Jimmy’s Farm-style series undertaken by ukvine has revealed considerable interest from all sectors.
Almost 10% of some 650 respondents replied, itself a significant indicator of interest in the topic, considers James Graham, ukvine editor.
He says: “We asked the whole supply chain for English and Welsh wine whether it was time for a series similar to River Cottage. Producers, growers, retailers, restaurateurs, the off-trade, industry suppliers and plain enthusiasts in the middle of the holiday month and yet almost one-in-ten took the trouble to respond, many with passionate opinions and thoughts on the subject.”
It’s absolutely time for such a series about English wine! As you say, it’s a topic that hasn’t been given enough television exposure and I think it would come as a surprise to many Brits that the wine made here is as good as it is!
Tara O’Leary, wine educator and blogger
The level of interest in focussing a television series on the burgeoning English and Welsh wine industry was palpable. Many replies made the point that there was scope for a series that covered more than just a single, established vineyard and should look at vineyards from the drawing board through to the largest producers.
A significant indication that those in the industry were enthused with the idea was that a number of entries were returned after the deadline.
Every year, great people qualify from Plumpton and start vineyards in the UK.
Chris Foss, Plumpton
Graham says: “While the usual suspects were named as likely vineyard subjects for any series, there was a great selection of smaller, newer vineyards tagged as possible subjects for coverage. Of course, a number of owners and growers pushed for their own vines to be the subject of the filming.
“It is interesting that a number of respondents mentioned the need to extend the coverage throughout the UK, away from the easy option of Kent and Sussex, perhaps hinting at what they see as a bias towards London and the south-east in the media.”
The survey also through up some interesting angles on the lives of those who are devoted to producing wine in the UK as a number admitted they had television production companies or worked in the media and promoted themselves as a possible production company.
A small number said there was no need for such a series, that other television series had been suggested in the past and had come to nothing while others admitted to never watching television. In the case of one well-known personality, he owned up to not possessing a television!
In the aftermath of the Olympics I think there is an awakened patriotism that would be very receptive to another success story.
Mike Rogers Phillglass and Swiggott
The breakdown of the 57 responses is as follows: marketing 6 (10.5%); grower and winemaker 32 (56.1%); wine enthusiasts 3 (5.2%); off-trade 3 (5.2%); and others 13 (33.0%). Graham says: “I think the fact the so many growers responded, during the holiday season, seems to me to indicate a significant interest in the possibility of bringing the UK industry to the UK public. It is also interesting that many tied in the prospects of the industry being worth a TV series with the Jubilee and Olympic and Paralympic Games, not to mention the appearance of English fizz on The Apprentice.”
Somewhere in the South West of a decent size to show it is not just South Eastern show.
Stephen Ross, CombeHay