British luxury brands Chivas Regal and Vivienne Westwood collaborated at London Fashion Week to create the limited edition Chivas Regal 18 Year Old by Vivienne Westwood.
Westwood’s creation for Chivas Regal trades on the design of the Union Flag dating back to 1801, coincidently the same year to which that Chivas Regal can trace its roots.
The bottle is cloaked in Westwood’s Union Jack print, as first seen in a Gold Label collection in Paris. Westwood uses her expertise in tailoring and cutting, re-imagining the bottle as a figure to be adorned to create a luxurious and unique three-piece coat in true Vivienne Westwood style.
Dame Vivienne said: “I am English, so it is impossible for me to ignore British culture in my designs. It is really very satisfying to interpret some of my designs into other mediums beyond fashion.”
The collaboration follows previous work with leading fashion brands Alexander McQueen and Christian Lacroix.
James Slack, international brand director for Chivas Regal said: “Strong British heritage and luxury craftsmanship serve as the foundation to both Chivas Regal 18 Year Old and Vivienne Westwood. The work that our Master Blender, Colin Scott, puts into crafting Chivas Regal 18 Year Old is in many ways the same to that of a fashion designer – there is a true art to what they do.”
Chivas Regal 18 Year Old by Vivienne Westwood will be released as a limited edition with only 2,500 bottles available internationally and priced from US$495.00 duty free. The release coincides with Vivienne Westwood’s Autumn/Winter 2011 Red Label show in London.